This concept of product ownership is at the core of product management as practiced today
Project Type New
Project Ref. No prj 551
Sector Oil & Gas
Sub sector -
Project Stage Concept
Duration 24 Month(s)
Planned Start Date 11 Feb, 2019
Planned End Date 25 Feb, 2021

Project Description

This concept of product ownership is at the core of product management as practiced today.McElroy spoke about product ownership in a marketing context. He wanted "brand men" to "take full responsibility, not simply for criticizing individual pieces of printed word copy, but also for the general printed word plans for his brands."
  1. tester
  2. The product management role was originally created as a brand management position.
  3. It was initially defined by a New York advertiser during the Great Depression.
  4. tester 
  5. The product management role was originally created as a brand management position.It was initially defined by a New York advertiser during the Great Depression. View More
Discussion
POPUP-L-13
POPUP-L-14 POPUP-L-15 POPUP-L-16 POPUP-L-17
Reminders
ARA-LAN-L-20
Notes
ARA-CT-F-15
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